Mustang Journey
Logo Design
I was 1 of 2 designers asked by the president of our agency to create a logo and name for a non-profit organization in which he is a board member of, Mustang Journey. This organization serves two purposes, to gentle and train wild mustangs to be adopted into loving homes and aid veterans living with PTSD through therapeutic horsemanship. My logo was not picked for the final logo, but I earned the respect of my agency president and shared in his passion for horses through this project that I was hand picked to participate in.
I partnered with a co-designer to create a name pool for the board members to pick from and 3 rounds of logo revisions and submissions. We aided each other in the design process by bouncing creative ideas and giving constructive feedback on each others submissions.